sim update May 2017
THE FIFTH SWISSWEEK SHANGHAI UNDER THE MOTTO “INTELLIGENTLY MADE IN SWITZERLAND” HAS AGAIN ACHIEVED A GREAT SUCCESS
Thanks to the great support by the Shanghai Government, the Consulate General of Switzerland in Shanghai, the Huangpu District government, Switzerland Global Enterprise and the participation of Swissnex as well as Wyeth Nutrition, the SwissWeek Shanghai 2017 under the motto “Intelligently made in Switzerland” has achieved another tremendous success this year for its 5th anniversary. Attended by 24 brands and sponsors, SwissWeek Shanghai welcomed close to 60’000 visitors during the exhibition.
On May 10th, the welcome ceremony of the SwissWeek Shanghai 2017 was hosted in Huaihai Park with 100 invited guests including the representatives of the Swiss Consulate General in Shanghai, the Governors and representatives of Huangpu and other Districts, as well as 43 media which were present at the Ceremony. Following the speeches of Michael Lehmann, the General Manager of sim, SwissWeek’s official organizer, Consul General of Switzerland in Shanghai Alexander Hoffet and the representative of the anchor brand Wyeth Nutrition, Jonas Gross, one of the most promising young instrumentalists in the Swiss music scene used the unique sound of his pan flute to create a very new kind of soundscape for the fascination of the audience.
SwissWeek China is the one and only platform in China to showcase Switzerland with its culture, traditions, innovation, education and products all at once. There is an enormous number of views about the event on social media, especially more than 650,000 views on wechat and weibo, and nearly 4,500,000 views on live streaming platforms. The information and news of SwissWeek were published on local newspapers, western and local websites, social platforms, News APP, local and international TV channels and radio.
We achieved a calculated media value of CNY 11 million!
The SwissWeek Shanghai 2017 was successfully hosted again in the heart of Shanghai in HuaiHai Park right on Middle HuaiHai Road. The access-friendly location gave the exhibition a significant visibility. Not only the visitors but also the exhibitors and sponsors had a taste of authentic Switzerland in China. Without any doubt, the SwissWeek did set the base this year in terms of organization, visibility and return for the participants in order to grow and expand to other cities in China.
More information please check out our website www.swissweek.com or follow our wechat account (ID: swissweekchina).
SWISS SME CHINA PUBLIC EVENT ON UNMASKING DIGITAL MARKETING IN CHINA WAS SUCCESSFULLY HOSTED DURING THE SWISSWEEK 2017
On May 10th, the Swiss SME China Public Event in association with SwissWeek China was held in Huaihai Park, downtown Shanghai. During the boutique workshop, the secrets to successfully connect your brand to Chinese netizens were shared and discussed.
The Session was opened by Mr. Michael Lehmann, General Manager of sim (selective international management) – the Representative of Swiss SME in China with a welcome speech. Mr. David Ip, who has over 19 years of experience in the IT, Telecommunications and Internet industries gave insights on unmasking the digital marketing in China.
Five main areas were discussed in this workshop:
- Understanding China’s Digital Landscape and Challenges for Advertising
- Key and Effective Advertising Channels in China
- Leverage 360 Big Data Platform to Discover Consumers Insights
- How to Reach Your Target Audience in China Precisely through 360 Advertising
- Case Studies
Being one of the events organized at the fifth edition of SwissWeek China which is an annual public event for Chinese consumers to learn more about Swiss products, the Swiss SME China helps the brands to better know how to effectively connect themselves with the end customers correspondently through digital marketing.
Both the organizer and speaker received high appreciation from the participants for providing such enhanced and valuable platform for Swiss companies to learn and exchange knowledge.
The Swiss SME China and SwissWeek China will continue to grow in terms of being the bridge between Switzerland and China.
For further information please visit the official websites or contact us directly through e-mail.
AUTHENTIC SWISS PRODUCTS AVAILABLE ONLINE
SwissMarket, the WEIDIAN shop has welcomed 14 brands and expecting many more to come. The purpose of SwissWeek weidian is to better promote Swiss brands through a rapidly developing on-line platform and also to create more opportunities for the companies to enhance the sales performance.
On the other hand, the Chinese consumers has 24/7 access to high-quality Swiss products besides the annual 5-day event SwissWeek. You are more than welcome to scan the QR code below to shop at the all-in-one online store. Moreover, if you want to present your products on SwissWeek weidian please feel free to contact us: firstname.lastname@example.org