SWISSWEEK SHANGHAI 2016 HAS ACHIEVED A GREAT SUCCESS AGAIN
Thanks to the great support from the Shanghai Government, the Consulate General of Switzerland in Shanghai, the Huangpu District government and the participation of Swissnex, Swiss Club and SwissCham, the SwissWeek Shanghai 2016 has achieved another tremendous success this year. Attended by 25 brands and sponsors, SwissWeek Shanghai welcomed close to 60’000 visitors during the exhibition.
On May 17th, the opening ceremony of the SwissWeek Shanghai 2016 was hosted in Huaihai Park with 200 invited guests including the representatives of Swiss Consulate General in Shanghai, the Governors and representatives of Huangpu and other Districts, the delegation of Basel Government, as well as 18 media which were present at the Opening. Following the speech of the Consul General of Switzerland in Shanghai, the traditional Swiss instrument Alphorn was played by the Lambercier family, a musician group who flew in for the event.
SwissWeek China is the one and only platform in China to showcase Switzerland with its culture, traditions, innovation, education and products all at once. There is an enormous number of views about the event on social media, especially more than 120,000 views on wechat alone. The information and news of SwissWeek were published on local newspapers, western and local websites, social platforms, News APP, local and international TV channels and radio.
The SwissWeek Shanghai 2016 was successfully hosted again in the heart of Shanghai in HuaiHai Park right on Huai Hai Middle Road. The access-friendly location gave the exhibition a significant visibility. Not only the visitors but also the exhibitors and sponsors had a taste of authentic Switzerland in China. Without doubt, the SwissWeek did set new standards this year in terms of organization, visibility and return for the participants.
sim SUCCESSFULLY DEVELOPED AND IMPLEMENTED THE FIRST FRANKE SHOWROOM IN ASIA WITH A HIGHLIGHT OF THE GRAND OPENING
sim not only successfully developed and implemented the operational concept of the Franke showroom, but also organized the grand opening and monthly events for the Franke Kitchen World. Moreover, sim managed to have a live cooking session being broadcasted on the popular ICS TV show “You are the Chef” to enlarge the media exposure for the brand.
As said by Peter Spirig, the President Franke Asia, “Franke Kitchen Systems is in the process of opening new Experience Showrooms across Asia. The first such showroom, the Franke Kitchen World Shanghai, was inaugurated in April 2016. We have been glad to be able to count on the professional services of sim (Selective International Management) during the preparation as well as the opening ceremonies of our Franke Kitchen World Shanghai. Specifically, sim has not only organized the Soft Opening and the Grand Opening, but has successfully developed and implemented the operational concept of the showroom, including staff search and appointment, writing operational guidelines and monitoring the initial operations. Furthermore, sim also improved our branding, with communications and events, including having a live cooking session being broadcast on the popular ICS TV show “You are the Chef”. All those achievements would not have been possible without the great professionalism of sim.”
The grand opening of the Shanghai Franke Kitchen World was hosted on 21st April. The new showroom is located on no. 501 Jiujiang road, in the former Shanghai stock exchange and represents a new generation of Franke’s showroom concept. It will be a place for visitors to experience a modern kitchen lifestyle as well as a venue for live cooking shows and F&B related events.
Over 200 guests attended the grand opening, including key Franke customers, partners, media representatives, architects, designers, real estate developers and government representatives. Massimiliano Mariotta, a Swiss Chef was invited to offer an exclusive dining experience to the guests. Other entertainments combining the Swissness and Chinese traditions such as performances of Nicole Herzog, winner of the Swiss Jazz Award and a traditional Chinese Sichuan Opera “Bian Lian” show, made the evening even more wonderful.
The grand opening of the Franke Kitchen World Showroom marks an exciting and important milestone for the Franke Group, solidifying the brand as the world’s leading provider of intelligent systems for domestic kitchens.
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